The Culture and Tourism Programme
The Culture & Tourism Programme is a practical, three-week training initiative designed to prepare aspiring professionals for a career in the tourism guidance sector. Delivered through a mix of in-person workshops, online learning, and hands-on experiences, the programme equips participants with the essential skills, certifications, and industry knowledge needed to contribute meaningfully to Abu Dhabi’s thriving tourism landscape.
This programme plays a key role in supporting UAE's vision of a thriving tourism industry by increasing the number of qualified tourist guides, enhancing visitor experiences, and creating new employment opportunities for UAE nationals.
PROGRAMME BENEFITS
Receive a Course Attendance Certificate, an International Guiding Certificate, and an accredited First Aid Certificate.
Learn through real-world scenarios, site-based training, and roleplay activities to build confidence and communication techniques.
Explore Abu Dhabi’s cultural and historical assets while understanding global tourism standards and expectations.
Prepare for immediate career opportunities in tour guiding, one of the fastest-growing segments of the UAE economy.
Be part of a wider movement to promote Emirati heritage, cultural preservation, and national economic development.
WHO IS THE PROGRAMME FOR?
The Culture & Tourism Programme is designed for UAE Nationals who are passionate about storytelling, heritage, and connecting with people. It is suited for individuals who are exploring careers in the tourism and cultural sectors, whether as recent graduates, jobseekers, or professionals looking to make a career shift.
The programme also welcomes those who are eager to develop new skills, gain recognised certifications, and contribute to Abu Dhabi’s growing tourism industry. Whether you're just starting out or seeking to enhance your expertise, this programme offers a strong foundation for building a meaningful and rewarding career in tourism guidance.